Dressing Room Mirror Reflections.
Your dressing room mirrors could be costing you hundreds of thousands of dollars in sales.
Your dressing rooms are one of the most important parts of your retail clothing business. It will affect the buying decisions of every single person who enters to try on garments. Each time a customer tries on clothes in you dressing room, they have an private, internal, personal dialogue with themselves about how they look in your products and how they feel about themselves when they leave your store.
Listen to your customers.
Your dressing room mirrors are a sales tool that will compliment your customer in an “intimate” setting where they normally would not allow a stranger to give feedback.
Women rant about how dressing rooms affect how they feel after trying on clothes. Some claim to have stopped shopping all together. Emma Golden from www.thoughtcatalog.com writes a blog about her experience in Nordstrom fitting rooms - “Just when you thought “Hey! I look pretty good!” in your own bedroom mirror, with your own bedroom lighting, all hopes are dashed once you set foot into the Nordstrom dressing room.”
FitnessPal members also rant about their grudges with dressing room mirrors. Read the full thread here https://www.myfitnesspal.com/topics/show/924511-feeling-disgusting-after-clothes-shopping.
Is it Worth the Investment?
You Do the Math.
If one flattering dressing room mirror sells a $20 item each day (that may not have sold otherwise), the one mirror will have sold $7,300 each year, $36,500 over 5 years. If you have 4 dressing rooms, this number comes to a staggering $146,000 in sales. This number increases if the average price of your products are higher.
According to a recent article in Fitness magazine, 64% of adult American women and 80% of plus-sized adult American women say that shopping for clothes negatively affects their self confidence. In fact, only 22% of women reported that they feel comfortable trying clothes on at all.
…those mirrors in the changing rooms are so unflattering and you can see every single angle of your body!! Eurgh, I hate it! I bought the top, but ended up coming home feeling disgusting!!! - Charlixoxo - FitnessPal Member
For years, I could not go shopping without coming home in tears. Just recently, I was able to buy a few things that actually fit well. I was happy, but you are right, those mirrors are awful! I know I do not look THAT bad in my mirrors at home. - Kaylaef - FitnessPal Member
BUY DRESSING ROOM MIRRORS
($495) Bare Naked 19.5″ x 63.5”
($545) Polished 19.5″ x 63.5”
($455) Custom 17″x61″
($485) Custom 18.5″”x62.5″
Good quality mirrors are a must.
Along with proper lighting, good dressing room mirrors are a must. All mirrors have some form of distortion to them. Purchase any “normal” mirror and you will be leaving the way your customers look and feel at the mercy of physics. The Skinny Mirror eliminates all chances of your mirrors being “unflattering” and will increase customers’ positive feelings about how they look in your dressing room, therefore increasing sales!
Make it a little less painful on your customers and invest in your dressing rooms.
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